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Integrative Quest Marketing & Education System PDF Print E-mail
BUSINESS DEVELOPMENT SYSTEM

If you feel you cannot take on one more project but realize the importance of increasing sales of your high profit compounding, nutrition and consulting services and products, then IQ Marketing Package will get the results. The IQ Marketing Package is designed for the pharmacy that wants to approve the sales and marketing plan and then let IQ “do all the work”. This is an organized business approach to building a “results oriented” sales and marketing plan. The outcome is increased sales of high profit, 50% plus margin, products and services.

1. The website component will give you the ability to provide services and support to your customers that provides them the convenience of learning, shopping, requesting a refill, asking a question at their convenience and without taking your time. Today’s consumer wants and expects more services. The Internet now provides a viable option for you to provide more services, leverage the staff and your time. Providing another location for a consumer to learn more about your pharmacy and services increases the results of your advertising investment as well as extend your consumer purchase power outside the 3 mile radius of the average pharmacy retail location. The Website Includes:

  • Personal domain name exclusive to your pharmacy
  • Personal content of your store information and services
  • "Ask Your Pharmacist” room for questions, medication reviews and consultations
  • Refill online
  • Consumer Health Library with 158 Health Conditions
  • Education Room including audio presentations on drug nutrient depletion and product purchasing.
  • Specialty sections for compounding, nutrition or durable medical
  • Email System including 10 emails
  • E-Books
  • E-Commerce Shopping Cart (10 Personal Products)
  • HRT Information Section
  • And more…

2. Professional Marketing and Advertising Plan

  • One on One Personal Interview
  • Creation of Personal Working Plan Documentation
  • Develop Direct Response Ad Copy based on plan
        o 12 months of coordinated ads, website article, in-store newsletter (e-newsletter optional)
  • In-store marketing package
        o In-store customer hand outs of services
        o Bag Clippers
        o Counter Sign
        o Drug/Nutrient Depletion Hand Outs coordinated with Website Education
     
3. Project Management (12 months)

  • Coordinate and negotiate printing, delivery schedule for in-store materials including tear sheets, stuffers, signage, directory, etc and repeat as necessary.
  • Negotiate optimal schedule and billing with local newspaper of choice.
  • Coordinate ad rotation after approval
  • Develop and personalize E-newsletter monthly (optional)
  • Adjust schedule and ad placement as needed.

4. Staff Awareness
  • The Staff Awareness training gives you the assurance that your staff will be on-board and executing the business plan you design. Training is provided on the Internet from the convenience of the computer.

5. Monthly Review, Coaching and Adjustments

6. 12 Months of phone access for Business/Marketing Questions