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Integrative Quest Marketing & Education System |
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BUSINESS DEVELOPMENT SYSTEM  If
you feel you cannot take on one more project but realize the importance
of increasing sales of your high profit compounding, nutrition and
consulting services and products, then IQ Marketing Package will get
the results. The IQ Marketing Package is designed for the pharmacy that
wants to approve the sales and marketing plan and then let IQ “do all
the work”. This is an organized business approach to building a
“results oriented” sales and marketing plan. The outcome is increased
sales of high profit, 50% plus margin, products and services.
1. The website component
will give you the ability to provide services and support to your
customers that provides them the convenience of learning, shopping,
requesting a refill, asking a question at their convenience and without
taking your time. Today’s consumer wants and expects more services. The
Internet now provides a viable option for you to provide more services,
leverage the staff and your time. Providing another location for a
consumer to learn more about your pharmacy and services increases the
results of your advertising investment as well as extend your consumer
purchase power outside the 3 mile radius of the average pharmacy retail
location. The Website Includes:
Personal domain name exclusive to your pharmacy Personal content of your store information and services "Ask Your Pharmacist” room for questions, medication reviews and consultations Refill online Consumer Health Library with 158 Health Conditions Education Room including audio presentations on drug nutrient depletion and product purchasing. Specialty sections for compounding, nutrition or durable medical Email System including 10 emails E-Books E-Commerce Shopping Cart (10 Personal Products) HRT Information Section And more…
2. Professional Marketing and Advertising Plan
One on One Personal Interview Creation of Personal Working Plan Documentation Develop Direct Response Ad Copy based on plan o 12 months of coordinated ads, website article, in-store newsletter (e-newsletter optional) In-store marketing package o In-store customer hand outs of services o Bag Clippers o Counter Sign o Drug/Nutrient Depletion Hand Outs coordinated with Website Education
3. Project Management (12 months)
Coordinate
and negotiate printing, delivery schedule for in-store materials
including tear sheets, stuffers, signage, directory, etc and repeat as
necessary. Negotiate optimal schedule and billing with local newspaper of choice. Coordinate ad rotation after approval Develop and personalize E-newsletter monthly (optional) Adjust schedule and ad placement as needed.
4. Staff Awareness
5. Monthly Review, Coaching and Adjustments
6. 12 Months of phone access for Business/Marketing Questions |