I am fortunate to have had a successful thirty year career in pharmacy. I began pioneering the computer software industry in 1974 when very few pharmacies recognized the need for automation. By 1988 pharmacy was 100% computerized. In 1995, after Rx profits dropped dramatically and the need for additional profits became clear, I founded the JAG Group, focusing on the high profit sales of nutrition and consulting services.

Because of the need to grow your business, many of you invested in JAG to increase the sales of nutrition and consulting, as well as PCCA for compounding, Diabetes Shoppe for diabetic care, weight programs and many others. Yet after making these investments, 90% of most pharmacy business is still in filling prescriptions.

The need is still there. The opportunity to use your talent to take part in the $148 Billion + Integrative Health Care market is better than ever. Research shows that the public trusts pharmacists more than any other health care professional. Unfortunately, most people don’t know the full extent of what you can do. The public has been trained to see “prescription only pharmacy.” We need to train them to see “integrative health pharmacy.”

I asked myself so many times, “What’s preventing so many pharmacies from implementing these wonderful programs, particularly since the patient need is so great and the potential profit is so much higher than prescriptions?” I believe the answer is a lack of time and expertise in marketing and information management – educating your customers and community to know what you do and why it is valuable to them. Because pharmacy is such a busy environment, educating your community has to be push-button simple. It also has to be fun and profitable for you and your staff.

When I ask my pharmacist associates, “If you had the time and expertise to implement a consistent, organized, marketing and information system to communicate to your customers the full value of your products and services, could you increase sales by 10%?” The answer is always a resounding “Yes.” So, let’s do it. People need to know the role you can play to improve their efforts in healing or managing chronic health conditions. You should take your place as the recognized authority for integrative health care in your community.

IQ is here to help pharmacists make more money utilizing all the services and programs they already own. No new investment! Just redirect advertising dollars into a total system that will increase your profitable sales.

The IQ system takes advantage of the latest advances in information technology. It has been developed by health and marketing experts to give you the power of a comprehensive marketing and education campaign focused first on your existing customers, and then on the hundreds of people in your community that can benefit from knowledgeable integrative health care.

I believe the need to get the word out about knowledgeable integrative heath care services is so important that we will be contacting you occasionally to let you know about the success your peers are experiencing. Please take the time to call us at 800.516.5240; or email us at to learn how we can help you increase profitable sales, and better serve your community in the process.
All my best wishes to you,


Joanne Garneau